May
28
First Preview of Microsoft Bing
As I wrote yesterday, Microsoft is attempting to re-invent its search platform in the form of a new website called Bing. The video below is your first official look at what Bing is bringing to the table.
Bing is directly competing with Google, but Microsoft is going to spend up to $100 million on advertising trying to convince people to switch search engines. The features shown in the video look great, and they are definitely a step in the right direction when it comes to smart search. However, Google already has many of these features, and you can bet it will be quick to catch up on the ones it doesn’t have.
From this video, it looks like Microsoft is partnering up with retailers and content providers, which may be a way they plan on making some of their money from Bing. It will also be interesting to see what Bing does to the search engine optimization industry, because they are bringing a whole new set of rules and strategies into the game.
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