It’s tax season! And TurboTax has teamed up with NBC to bring a full on cross-platform ad campaign. Before the Olympics started, I seem to recall an ad with Community stars Ken Jeong and Jim Rash. In addition to the NBC network, TurboTax also teams up with Burn Notice on the USA Network, The Real Housewives of Orange County on Bravo, Ghost Hunter’s International on Syfy and American’s Next Top Model on Oxygen.
According to AdWeek, the ads will be running throughout the month of February. If you watched NBC’s Olympic coverage of the men’s figure skating last night, Kristi Yamaguchi was trying to deduct her costumes on TurboTax rather than provide commentary on the skating. Okay, okay, it was a commercial. But, it’s obvious Intuit is feeding off NBC’s domination of the Vancouver Games to promote their TurboTax software — even though that wasn’t the first time Kristi’s ad aired.
They probably haven’t convinced me to do my taxes just yet, but the commercials are a riot (and I do like the GPS-like navigation feature they’ve been hyping). It was difficult to find any of the above mentioned spots, but here’s (an equally funny) one of Days of Our Lives star Alison Sweeney…
If you’re all ready to do your taxes, SoftwareMedia.com has a handy dandy Tax Filing Guide and all sorts of TurboTax and Intuit products. Make sure to also put those deductions from the “free” business software you acquired.
