Google Reader Adds a Bit of Snap, Crackle and Pop

Google Labs just released a snazzed up version of Google Reader, a web-based aggregator for reading Atom and RSS feeds. Appropriately named Google Reader Play, the web-app requires no initial set-up and still “adapts to your tastes.” Keep in mind, this new application does not replace Google Reader — it’s just a fun read.

Items are presented in a full-screen format, one at a time, with easy arrow buttons to move back and forth. There’s a “like” button and the option to choose categories to personalize your feed even more. Algorithms used in Google Reader for Recommended Items are also used in Reader Play to generate a custom feed. “It takes into account your past reading behavior and global signals,” according to the Reader Help section. Although Google Reader Play does not require a Google account for access, signing in will allow you to “star” items and provide better feed customization.

Only playing with Reader Play for a few minutes, it’s definitely more visually appealing than Reader, itself. The viewer presents items via slideshow (or not, you can turn this off) in “magic” mode or in their original layout. “Magic” mode gives the items more pop by filling the screen with the most eye-catching item (graphic or video — if it’s just text, it makes the text bigger, basically). Try it out for yourself and tell us what you think.

Tags: , , , , , ,

Leave a Comment